Born and raised in Canada on Vancouver Island, I grew up believing that the most important thing in life is to be happy. I also figured out that happiness can be contagious. My adopted mission to spread smiles, deepened into a desire to engage more meaningfully with other humans on our planet. This commitment has been a driving force in the way that I work and play.
Professionally, I chose to focus my strategic business mind and natural marketing prowess in the creative industry, where inspiration fuels solutions. I opened a US office for a Canadian art rep agency, which moved me to Seattle from Vancouver, BC. The moniker "verysheri" came along in the late 90's when I started producing multi-media happenings with my partner and his creative friends. We would take over empty spaces in Seattle and throw wild, interactive, pop-up events. Together, we curated to a theme and brought together performers, artists, movie makers, musicians, designers and local food & beverage purveyors.
By the late 00's I was producing pop-up retail events outside of my full-time career as a business development & marketing director for a large commercial photography studio. I invited artists and designers who made cool shit in their basement to participate in a one-day sale and the proceeds were donated to one of my favorite charities, Art With Heart. The success of these events led me to sign a lease on a storefront and open a gallery called Tasty in Seattle's Phinney Ridge neighborhood to do more of the same, 6 days a week. The funky esthetic of the handmade products and artwork sold at Tasty became synonymous with my style, leading friends to comment on discovered treasures they knew I would adore as "it's SO very sheri".
I continue to produce and curate art happenings on a freelance basis and after closing the gallery, I took up with a branding and design agency, where I further fine tuned my brand strategy, marketing and account management skills. Since college, I have collected 20+ years of experience in the graphic design, advertising, communications, branding and marketing industry, working as a team leader, account director, producer, sales professional and entrepreneur. My career highlights can be found on my LinkedIn profile.
Oh, and I'm developing a philanthropic networking project called Red Rover. You can read about the idea here. Thanks for playing!